Tex
Tex
Tex
Increasing trust in car rental checkouts through transparent pricing.
Increasing trust in car rental checkouts through transparent pricing.
Increasing trust in car rental checkouts through transparent pricing.
My role
Product Designer
Challenge
Improve conversion and build trust during checkout.
Result
+32% increase in completed checkouts.
Deliverables
Product Design, Benchmarking, Microinteractions, UX Strategy, Prototyping, Usability Testing, User Interviews & Research.
My role
Product Designer
Challenge
Improve conversion and build trust during checkout.
Result
+32% increase in completed checkouts.
Deliverables
Product Design, Benchmarking, Microinteractions, UX Strategy, Prototyping, Usability Testing, User Interviews & Research.
My role
Product Designer
Challenge
Improve conversion and build trust during checkout.
Result
+32% increase in completed checkouts.
Deliverables
Product Design, Benchmarking, Microinteractions, UX Strategy, Prototyping, Usability Testing, User Interviews & Research.
Renting a car online should be simple.
In practice, however, the lack of transparency around fees and insurance often makes users abandon the process before finishing, afraid of hidden charges or unexpected surprises at the end.
Renting a car online should be simple.
In practice, however, the lack of transparency around fees and insurance often makes users abandon the process before finishing, afraid of hidden charges or unexpected surprises at the end.
Renting a car online should be simple.
In practice, however, the lack of transparency around fees and insurance often makes users abandon the process before finishing, afraid of hidden charges or unexpected surprises at the end.
In competitor testing, the average user took 30 minutes to understand the total rental cost, and less than 40% managed to identify all the fees and complete the entire flow up to checkout.
The lack of transparency resulted in an average satisfaction score of 3.6/7 and high distrust during checkout, where the platform required a credit card before clarifying doubts about insurance and fees.
In competitor testing, the average user took 30 minutes to understand the total rental cost, and less than 40% managed to identify all the fees and complete the entire flow up to checkout.
The lack of transparency resulted in an average satisfaction score of 3.6/7 and high distrust during checkout, where the platform required a credit card before clarifying doubts about insurance and fees.
In competitor testing, the average user took 30 minutes to understand the total rental cost, and less than 40% managed to identify all the fees and complete the entire flow up to checkout.
The lack of transparency resulted in an average satisfaction score of 3.6/7 and high distrust during checkout, where the platform required a credit card before clarifying doubts about insurance and fees.
Falas dos usuários:
“I would never complete this purchase because I’m not sure about anything related to the insurance.”
“We caused a small damage to a car and received a bill of 2,600 euros, which in my opinion is simply theft.”
Falas dos usuários:
“I would never complete this purchase because I’m not sure about anything related to the insurance.”
“We caused a small damage to a car and received a bill of 2,600 euros, which in my opinion is simply theft.”
Falas dos usuários:
“I would never complete this purchase because I’m not sure about anything related to the insurance.”
“We caused a small damage to a car and received a bill of 2,600 euros, which in my opinion is simply theft.”
So how to increase users’ trust to rent a car online?
The challenge was to communicate prices and fees in a transparent way, without compromising the user’s confidence.
I analyzed competitors in different countries and tested variations with clients to identify which visual hierarchy and tone conveyed clarity and security before defining the final layout.
So how to increase users’ trust to rent a car online?
The challenge was to communicate prices and fees in a transparent way, without compromising the user’s confidence.
I analyzed competitors in different countries and tested variations with clients to identify which visual hierarchy and tone conveyed clarity and security before defining the final layout.
So how to increase users’ trust to rent a car online?
The challenge was to communicate prices and fees in a transparent way, without compromising the user’s confidence.
I analyzed competitors in different countries and tested variations with clients to identify which visual hierarchy and tone conveyed clarity and security before defining the final layout.
I tested progressive approaches, where information appears at the right time, without overload or visual noise.
Even for those who choose to continue without insurance, it was necessary to communicate in a clear and immediate way the final price and the impact of each decision.
These explorations were validated with quick tests with users, adjusting contrasts, alignment, and visual hierarchy so that the experience felt fluid and transparent across all scenarios.
I tested progressive approaches, where information appears at the right time, without overload or visual noise.
Even for those who choose to continue without insurance, it was necessary to communicate in a clear and immediate way the final price and the impact of each decision.
These explorations were validated with quick tests with users, adjusting contrasts, alignment, and visual hierarchy so that the experience felt fluid and transparent across all scenarios.
I tested progressive approaches, where information appears at the right time, without overload or visual noise.
Even for those who choose to continue without insurance, it was necessary to communicate in a clear and immediate way the final price and the impact of each decision.
These explorations were validated with quick tests with users, adjusting contrasts, alignment, and visual hierarchy so that the experience felt fluid and transparent across all scenarios.
Creating the desire to rent
After the tests, the new interface proved that simplification generates trust.
The cleaner visual, with less text and focus on visual elements, reduced confusion and broke down barriers that previously blocked the rental process.
Creating the desire to rent
After the tests, the new interface proved that simplification generates trust.
The cleaner visual, with less text and focus on visual elements, reduced confusion and broke down barriers that previously blocked the rental process.
Creating the desire to rent
After the tests, the new interface proved that simplification generates trust.
The cleaner visual, with less text and focus on visual elements, reduced confusion and broke down barriers that previously blocked the rental process.
The average time to understand all fees dropped from 30 to just 10 minutes,
and satisfaction increased from 3.6/7 to 6/7.
Users started completing checkout with clarity and confidence,
without fear of hidden fees or incomplete information.
This gave us 30% more completed checkouts.
The average time to understand all fees dropped from 30 to just 10 minutes,
and satisfaction increased from 3.6/7 to 6/7.
Users started completing checkout with clarity and confidence,
without fear of hidden fees or incomplete information.
This gave us 30% more completed checkouts.
The average time to understand all fees dropped from 30 to just 10 minutes,
and satisfaction increased from 3.6/7 to 6/7.
Users started completing checkout with clarity and confidence,
without fear of hidden fees or incomplete information.
This gave us 30% more completed checkouts.
Working on a project that involved trust, reading, and decision-making made me understand how much clear and simple communication is essential to convey security to the user.
During the process with the company, I explored all stages of the car rental ecosystem, identified different friction points, and saw the value of translating complexity into simplicity.
This project reinforced my view that transparency is the greatest driver of trust in digital products.
